LeadsCon Dialed In to Pay-Per-Call

Pay-per-call saw quite a bit of action at LeadsCon last week, with callouts from several different sources. Matt Coffin, an investor with Coffin Capital, mentioned RingRevenue on a panel about what to expect in 2010, including us as part of the next step toward lead quality. The panel was blogged live by LeadCritic - click here if you’d like to read more about it.

Later on, VC Mark Suster of GRP Partners (one of our investors) mentioned us during an interesting panel appearance (visit www.bothsidesofthetable.com to check out Mark’s subsequent blog post “Making The Most out of Sitting on Panels” where he talks about his panel at LeadsCon).

LinkShare’s Russell Pechman, VP of Lead Generation, also discussed how pay-per-call was impacting the lead generation space during a panel about affiliate marketing. And just before LeadsCon kicked off, Bill Rice of LeadMarketWatch blogged about our LeadClick news and Google’s recent move back into click-to-call, proposing that pay-per-call is “heating up.” From what we hear from our clients and their customers, he’s right on target.