More Calls, More Money: Advertisers and Publishers Using Pay-Per-Call to Ring Up More Revenue
RingRevenue to Share Success Stories, Best Practices at Affiliate Summit West
Santa Barbara, Calif. - Jan. 12, 2010 - Affiliate networks, advertisers and publishers adopting the latest pay-per-call technologies are seeing increased revenue and improved ROI as they begin to tap the potential of this rapidly-growing space, according to Jason Spievak, CEO of pay-per-call provider RingRevenue.
Spievak will share success stories and insights into how pay-per-call technology is enabling advertisers and publishers to maximize revenue during a presentation at Affiliate Summit West (www.affiliatesummit.com) in Las Vegas on Sunday, January 17 at 1:30 p.m.
"The majority of leading affiliate networks have now embraced pay-per-call technology, recognizing that live interaction increases conversions and creates additional opportunity for publishers to make more money at the higher-end product and service level, at the local level, and offline," said Spievak. "In the performance marketing space, it’s all about the ROI. Our network partners and their advertisers and publishers continue to have success with pay-per-call and plan to accelerate those initiatives this year."
Affiliate Summit co-founder Shawn Collins noted recently that he sees pay-per-call as a hot new technology for the affiliate marketing industry. "There’s a lot of growth in affiliate marketing right now," said Collins. "I think pay-per-call is poised to be the next big thing."
"With ad spending driving 20 billion sales calls a year in the U.S., it’s no surprise that both publishers and advertisers are adopting pay-per-call to help grow revenue," continued Spievak. "As an industry we’ve only just begun to realize the possibilities of affiliate marketing, and pay-per-call is the next generation of what this medium can provide."
RingRevenue experienced remarkable growth in 2009, having won the business of affiliate industry heavyweights such as Commission Junction, LinkShare and ShareaSale. In June 2009 the company closed on $3.5 million in funding led by GRP Partners, Rincon Venture Partners and Great Pacific Capital.
To meet with RingRevenue at Affiliate Summit West and/or schedule a demo, please call 888-444-2056.
About RingRevenue, Inc.
RingRevenue tracks and manages calls even better than clicks, enabling affiliate networks and advertising agencies to track purchases made by phone. RingRevenue's patent-pending pay-per-call platform makes it easy for online and offline publishers to promote call-based campaigns through the leading affiliate networks, and the company's proprietary call quality processing engine ensures delivery of the highest-quality callers to advertisers. RingRevenue provides its pay-per-call platform to several leading affiliate networks and agencies. For more information about RingRevenue or to schedule a demo, please visit www.ringrevenue.com or call 888-444-2056.