Performance Marketing Alliance Elects Top Industry Leaders to Board
Industry’s First Not-for-profit Trade Association Garners Broad Support from Performance Marketing Heavyweights
NEW YORK--(BUSINESS WIRE)--The Performance Marketing Alliance (www.PerformanceMarketingAlliance.com), the first not-for-profit trade association for the performance marketing industry, today announced the election of its board of directors by its charter members.
Nine people have been elected to its board of directors, including:
- Chris Henger, head of Google Affiliate Network;
- Scott Jangro, co-founder and CEO of MechMedia;
- Will Martin-Gill, director of internet marketing at eBay, Inc.;
- Kim Riedell, vice president of client development for Commission Junction;
- Brook Schaaf, founder and partner of Schaaf Consulting;
- Steve Schaffer, founder and CEO of Offers.com;
- Jason Spievak, co-founder and CEO of RingRevenue;
- Tim Storm, CEO of FatWallet; and
- Brad Waller, vice president of business and affiliate development at ePage, Inc.
The board of directors, voted in by the alliance’s charter members, will help guide the Performance Marketing Alliance towards its mission of being a catalyst for the growth of the performance marketing industry. Full bios of the board of directors can be found here: http://www.performancemarketingalliance.com/board-of-directors/
The Performance Marketing Alliance was formed to help advance the performance marketing industry by promoting the effectiveness of performance marketing through industry education. The alliance has received broad support from businesses and individuals in the performance marketing industry. Platinum charter members include Affiliate Summit, Amazon.com, Commission Junction, eBay, Inc., Epic Advertising, FabulousSavings.com, FatWallet, Google, Linkshare Corporation, Lurn, Inc., Mediatrust, Offers.com, Pepper Jam Network, RingRevenue, Inc., and Where 2 Get It, Inc. A complete list is available at: http://www.performancemarketingalliance.com/charter-members/
“Performance marketing is experiencing rapid growth and dramatic changes all at the same time, and there is a clear need for a unified voice to help educate others about the industry and support its growth,” said Rebecca Madigan, founder of the Performance Marketing Alliance. “We established the Performance Marketing Alliance to cultivate and drive growth in this advertising channel, and response and participation has been incredible.”
The performance marketing industry is a multi-billion dollar industry. The industry is made up of more than 200,000 affiliate marketing partners, mostly small businesses, who partner with more than 5,000 advertisers including those on the Internet Retailer 500. Performance marketing, a fast growing online advertising channel, refers to advertising programs where web publishers generate advertising fees that are based on performance. Advertisers (or merchants) pay their performance marketing partners (also known as affiliates or publishers) when an action is completed, such as a sale, a new customer referral or completion of a lead form. Performance marketing exists in the online world - often known as affiliate marketing - and it exists in the offline world, in avenues such as television, radio, print and direct marketing.
“The Performance Marketing Alliance brings together advertisers, networks, publishers and other service providers in an effort to make the industry more effective and profitable for everyone involved,” said Steve Schaffer, founder and CEO of Offers.com. “The board’s experience in all facets of online marketing will help the Performance Marketing Alliance lead the industry to realize its potential.”
About Performance Marketing Alliance
The Performance Marketing Alliance is the first not-for-profit, trade association for the performance marketing industry. The Performance Marketing Alliance was founded in 2008 by industry leaders to connect, inform and advocate on behalf of the growing performance marketing field.
Membership is available to those interested in shaping the strategic growth of the performance marketing industry. The membership application, and information on the fall membership special, can be found here: http://www.performancemarketingalliance.com/pma-membership-application/
Contact Information
For The Performance Marketing Alliance
Just Drive Media
Stacey Clarke, 813-393-9360
stacey@justdrivemedia.com