White Papers
Download our Call Performance Marketing White Papers below.
Drive More Inbound Calls from Mobile Search
According to a recent survey by Internet Retailer, 37% of respondents spent more than half of their online marketing budgets on search engine marketing (both paid and organic). And did you know that 70% of all mobile searches result in action within an hour?
In this white paper, learn how search marketer, imwave, Inc.:
- Improved CTRs by 250%
- Saw a 12% lift in commissions
- Averaged 30% call to conversion rates
Getting Results from Every Media Channel
Getting the most from a media budget is a common concern among media and marketing managers. This is especially true for businesses who market via offline and mobile channels, and who transact much of their business through their call centers.
Learn how call performance marketing can:
- Maximize your media budget
- Strengthen your multi-channel marketing strategy
- Increase your revenues
- Deliver high-quality, high-value calls
Why the Financial Services Industry is Turning to Call Performance Marketing
Financial services marketers know the best way to reach their customers is through a true multi-channel approach.
In this white paper, learn about:
- Trends in financial services marketing
- How financial services marketers can increase sales with inbound phone calls
- Read how Lexington Law increased sales by 630%
Call Performance Marketing Increases Enrollment for Higher Education Marketers
Higher education marketers know how fierce competition can be for attracting new students.
Learn how call performance marketing helps education marketers:
- Increase enrollment
- Improve inquiry-to-start conversion rates
- Decrease average cost per start
